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About the Industry

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About the Industry
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Global Opportunities

Digital Marketing - A Global Perspective

Digital marketing is an ever growing and changing field thanks to it being synonymous with technology. Due to the increased digitalization and technological advancements of all industries, digital marketing is needed everywhere around the globe by every business. The digital economy is growing on a global scale (Greycampus, 2017).

50% of the world’s population is connected via the internet, while 40% use smartphones. Despite these booming statistics demand exceeds supply with a global talent gap for various skills. These include analytics (37%), mobile marketing (29%), email marketing, content marketing and social media (all 27%). This talent gap means companies are unable to find the right people, either due to lack of experience, or applicants simply don’t have the necessary skills (Digital Marketing Institute).

According to a survey by Digital Marketing Depot, young people between 21-29 represent only 22.2% of the age demographic, once again confirming a great need for young talent. These stats lay down the groundwork for one of the most exciting and dynamic careers available today, where you get to be picky with which job to choose, and we want to help you get that opportunity!


The digital world

Secure your future within a dynamic, well-paid, modern and ever-changing field of work and benefit from the vast opportunities offered by the digital industry.

The digital marketing industry

Here are some facts about today's digital industry:


SEO is increasing it's importance as one of the top priorities for all type of companies out there, as search engines drive 93% of all website traffic. Moreover, knowing that 90% of searchers have not made their mind up about a brand before starting their search, it is of utmost importance to have a strong SEO strategy.

Social Media

According to Statista, as of July 2020, there are 3.96 billion social media users who are active every day, which translates to about 50% of the population. Therefore, the power of social media is not underestimated anymore, and more and more business start to advertise their products and services now more than ever.

Email Marketing

While some might think that customers do not like being reached out through emails and that email marketing is not an effective digital marketing strategy, recent statistics have proven otherwise. Statista reveals that in 2018 alone, 281 billion emails were received every day and that this figure may increase to 347 billion by 2022. This shows that email is still one of the best ways to reach an audience, as long as you know the processes behind it.

Content Marketing

Content marketing is slowly replacing marketing as we know it. According to statistics, content marketing gets three times more leads than paid search advertising and it costs 62% less than traditional marketing. Therefore, websites with updated content lead to 434% more indexed pages than websites without it, so there is a need in the market for good content marketers.

Pay-per-Click (PPC)

According to Search Engine Land, 75% of people say paid search ads make it easier to find the information they are searching for on a website or search engine. Thus, learning how to properly set up a PPC ad campaign nowadays is a skill many employees look for in digital marketing professionals.


According to Yieldify, the COVID-19 pandemic saw eCommerce make 10 years’ worth of growth in a 90-day period, drastically altering not only the present landscape of eCommerce but also its future. In July 2020, Yieldify conducted a research with 400 eCommerce leaders across the UK and US and concluded that eCommerce personalization trends will be prime drivers in helping to provide business saving boosts to enterprises of all sizes.

Salaries in the digital industry

Here is a list of job opportunities in the digital industry and the highest salaries for each / year, according to a 'Digital Marketing Salaries 2015 – 2020' study by

eCommerce Manager


Digital Marketing Manager


Content Manager


SEO Specialist


Social Media Manager


Social Media Specialist


PPC Specialist


Graphic Designer

You will have both the knowledge and experience (through our work immersion program) to launch your career right after graduating. Depending on your work experiences and preferences you’ll be able to choose from one or a combination of the following skill related careers:

✓ Analytics
✓ Content Marketing
✓ Copywriting
✓ Social Media Marketing
✓ Conversion Funnel Marketing
✓ PPC Marketing
✓ Email Marketing