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Global Opportunities

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Global Opportunities
It’s important to know that digital marketing often does not follow a linear career path. As your skills develop, your career will evolve. Digital marketing involves a wide range of tactics, staying updated with the new trends, continuous improvement and development, adaptability and you’ll find yourself taking on new responsibilities as you grow into your career.
path

Career Path

A healthy career is built by education, practice, having discipline, perseverance and by climbing all the steps!
Depending on each student’s dream career and where they see themselves working, the steps of the ladder can change.
It can take up to 10 years for a junior student to build a career as a Manager or Director in any Digital Marketing specialization, as you can see in our illustrated Career Path.
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Career opportunities

Bridge the gap between theory and and practice with our career-oriented curriculum.
Employment opportunities are in abundance and throughout the world. Our specialized staff in the Career Office help students make the appropriate career choices during our work immersion program and help alumni find after-graduation jobs.

Social Media field

Advance in the social media sector in order to become:
Chief Marketing Officer
Is generally responsible for planning, developing, implementing and monitoring the overall business marketing strategy.
Digital Marketing Manager
In charge of planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.
Community Manager
Is seen as the bridge between a brand and the community it is aiming to create and is responsible for setting social media campaigns to align with marketing strategies.
Marketing Generalist
Is generally good at most marketing related tasks, but what makes them a generalist is that they make the team run smoothly through organization and management.
Social Media Consultant
Serve as the face and voice of the business in social networks, running campaigns, improving engagement and loyalty with social media posts, and trying to drive sales from social platforms.
Data Analyst
In charge with interpreting data and turning it into information which can offer ways to improve a business, thus affecting business decisions and future strategies.

Search Engine Optimization (SEO) field

Advance in the search engine optimization sector in order to become:
SEO Consultant
Is responsible for planning, implementing and managing company clients’ overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planing, link building, and keyword strategy.
SEO Analyst
Is responsible for analyzing and identifying gaps in website content, optimizing pages for improved search results, and supervising content creation. Identifies marketing opportunities and comes up with strategies to increase website traffic.
Link Building Expert
Works with web developers and web designers to ensure that online content will get a high ranking from search engines, as well as lots of links, so that they can boost web traffic and raise the profile of their company or specific products.
SEO Project Manager
Is generally responsible with positioning an Internet site in the top results returned by search engines, such as Google, Bing, Yahoo and others, for keyword searches related to the company’s field of work.
AdWords Specialist
Is generally responsible for performing management of Pay-per-Click accounts on Google AdWords, Yahoo, Bing and other search platforms and have experience working with AdWords and Bing Ads.
Pay-per-Click Expert
Is generally responsible for managing internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance.
Analytics Expert
Is generally responsible for developing information driven insights to help identify trends and opportunities and provide solutions based on these insights.
Digital Marketing Manager
In charge of planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.
Search Engine Marketer
Is generally responsible for executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
Business Marketing Consultant
Is responsible for researching industries, markets, demographics, trends, and other data related to the client’s products or services to create effective promotional materials.

Content Marketing / Copywriting field

Advance in the Content Marketing / Copywiting sector in order to become:
Content Writer
Creates written material for websites and other types of media. They are often given a project from a content team that includes marketing professionals, project managers and executive officers. He must adhere to any content requirements that a company may have.
Copywriter
Is generally responsible for taking a client’s advertising brief and raw concept and generating original copy ideas that grab the attention of the target audience. This can include creating strap lines, slogans, body copy, jingles and scripts.
Creative Director
Is responsible to lead a team that may be composed of graphic designers, artists, or other creative professionals. He supervises and guides copywriters, artists, and designers to create a work, such as a website, an advertisement, or other digital campaigns.
Digital Marketing Manager
In charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. His duties include planning campaigns, analyzing metrics, and identifying trends. He typically has experience in art direction and social media.

Email Marketing field

Advance in the Email Marketing sector in order to become:
Email Marketing Specialist
Is generally responsible for building email lists, creating emails, and nurturing leads through written communications.
Email Marketing Consultant
Is generally responsible for running email marketing campaigns end-to-end, managing email databases and creating newsletters.
Customer Relationship Manager
Is responsible for building, maintaining and overseeing profitable relationships with key customers. Resolving customer complaints quickly and efficiently.
Digital Marketing Manager
In charge of planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.

Other Digital Marketing job opportunities

Here are other opportunities in the digital marketing industry:
Digital Account Executive
Is generally responsible for planning, developing and managing clients’ digital strategy to improve their web presence and achieve their digital marketing goals. In addition, they are responsible for building and managing relationships with existing and potential clients.
Video Marketing Specialist
Is generally responsible for editing and assembling recorded raw material into a suitable, finished product ready for broadcasting. The material may include camera footage, dialogue, sound effects, graphics and special effects.
Business Owner / Managing Partner
Owns or is a managing partner in any digital marketing business, such as a digital consultancy company or an advertising / marketing business. This category could also include freelancer digital marketers, who work independently.