‘DIGITAL MARKETING‘? WHAT’S THAT?
Traditionally, marketing can be simplified to promoting and selling products and services and is often associated with research and advertising as well. Across time, marketing went from print to radio, to telephones and television, which are still around today and still very powerful. Even so, nowadays we have access to the wildest, most beautiful communication channel yet – the internet.
Have you ever seen an ad on Facebook that made you buy something? Or maybe an e-mail about a sale for some clothes that you liked or cheap airplane tickets to some destination? Maybe a video recommendation or ad on Youtube that helped you choose what laptop or phone to buy? What about that influencer who convinced you to buy a product or service? That’s it. That’s Digital Marketing. And it’s carefully made by the smart digital marketers that work behind the curtains.
Think about it – new technologies and online platforms are being created constantly, which means that digital marketers don’t have to worry about not having a job now or in the future – there will always be companies that need more and more of them.
All of these current and future technologies and platforms also mean that there are many, many different jobs that one could fill in – both online and offline. This gives digital marketers the freedom to explore and find something that they really enjoy doing and then growing, getting promoted and earning (a lot) more – even from home. Sounds good? Then becoming a digital marketer might just be that perfect career that you’ve been looking for.
STILL A BIT FUZZY ON WHAT DIGITAL MARKETING IS?
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What kind of jobs are out there for a digital marketer? Do they pay well?
Content Managers & Strategists
Content management is more than just writing and social media activity. They need to create, organize, store, develop and manage SEO-friendly content. They can be in charge of social media strategy, a team of writers, creating videos, reporting and strategizing based on analytics. They need to be great writers and be able to create amazing content for all channels.
Annual earning potential: $80.000 USA / €55.381 EU
Virtual Reality Developers and Editors
Virtual Reality is nowadays used more and more in digital marketing campaigns. It is quite a high-tech job, but a very interesting one, with plenty of space for creativity. It’s a perfect fit for you if you enjoy working with graphics and special effects and if you have a background in technical arts and digital marketing management. You will also need to be well-versed in various software suites.
Annual earning potential: $65.000-$100.000 USA / €45.157- €69.014 EU
SEO/SEM Specialists
Search Engine Optimization and Search Engine Marketing are crucial for digital marketing campaigns and specialists are valuable to companies, often being well-paid. Due to search engine algorithms constantly fluctuating, it is considered difficult to specialise in. It becomes more and more complex based on the size of the company you are working for. Any site that depends on high traffic for profit depends highly on strong SEO/SEM strategies.
Annual earning potential: $62.000 – $100.000 USA / €42.942 – €69.014 EU
UX Designer
User Experience (UX) designers are responsible for end-to-end development of websites and digital marketing applications. They are either have a technical background or a design background. They need to have a deep understanding of a website as a marketing experience, of target audiences and the product or service offers. Their main role is in visual design and testing, focusing on the usability of a website or application from start to finish.
Annual earning potential: $50.000 – $150.000 USA / €34.081 – €102.243 EU
Email Marketing Specialist
People in charge of Email Marketing are extremely well versed in marketing, copywriting and editing. Email marketing specialists are in charge of campaigns, launches and PR activities based on extensive databases of customer data. This type of marketing is done with the purpose of generating leads, working together with digital marketers and content managers on targeted campaigns.
Earning potential: $50.000 USA / €34.639 EU
Digital Marketing Managers & Directors
Such a position requires years of experience in the field and some managerial experience. Effective managers or directors need to have a deep knowledge of everthing to do with marketing and business. They need to be very good with strategic planning and exectution, financial forecasting, delegating tasks and decision making.
Earning potential: $100.000 USA / €69.014 EU
Why should you get a Degree in Digital Marketing?
Due to being a highly technical field, Digital Marketing involves usage of software and tech and often requires analytical skills, research capabilities and management skills in order to succeed.
Why should you study at Digital Hub Academy?
Our educational package was developed and perfected by industry experts to provide our students with the tools and knowledge to enter with confidence into the Digital Marketing world, prepare them for after-graduation employment and give them an advantage over their competition.
Upon graduation you will have the following:
✓ A high quality British Bachelor Degree
✓ A package of up-to-date knowledge that is relevant and has real-life applications
✓ A next-level applied educational experience through our online Digital Marketing Project at the end of the 3rd academic year
✓ up to 2 years of real work experience, online or offline, in known companies with our work immersion program (with the possibility of employment after graduation)
✓ Experience in learning and working in a co-working space
✓ Continued after-graduation support from the academy in the form of online professional counselling and aid
✓ Continued access to our network of employers and partnered companies
✓ A network of colleagues, industry professionals and employers built over the academic years
We are confident that this complete package prepares our students for their future Digital Marketing careers by providing them with the perfect tools needed to turn the opportunities before them into successes.