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Year I and Year II

Home | Academics | Bachelor | Year I and Year II
Concept
Program Overview
Year I and Year II
Year III
Who is the program for?
Certification
Year I

Fundamentals of Digital Marketing

The first part of the Diploma program is focused on studying the fundamentals of digital marketing, acquiring practical experience, and understanding the global digital marketing industry at introductory level. At the end of the first part of the program, students will be able to perform basic digital marketing tasks such as HTML, Web Design, Data Analysis, SEO, Content Marketing and others.

Year II

Business in Digital Marketing

The second part of the Diploma program is focused on high level digital marketing knowledge, strongly connected to the current industry and employers’ requirements. At the end of the second part, students will be able to assess a business situation, to analyse it and provide viable solutions. Also, they will be able to identify their career goals and create a professional development plan.

Year I

Semester 1

  • Business Management
  • Fundamentals in Digital Marketing
  • HTML and Web Design
  • Intro to Data Analysis and Visualization
  • Introduction to Human Behaviour
  • Business Communication/Office

Semester 2

  • Sales & Marketing
  • Digital Environment
  • SEO and Content Marketing
  • Social Media Marketing
  • Lifelong Learning and Development
  • Academic Writing
Year II

Semester 1

  • Research Methods
  • Digital Marketing Platforms and Metrics
  • Email Marketing
  • Performance Marketing
  • Effective leadership through EQ
  • ESL High Intermediate

Semester 2

  • Strategic Management
  • Customer Behaviour
  • PPC
  • Brand Management
  • 3Q Psychology: Unlocking the human potential
  • ESL Advanced