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Year III

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Concept
Program Overview
Year I and Year II
Year III
Who is the program for?
Certification
The final academic year is focused on the development of strategic digital marketing business skills, in a global context. The focus is on studying the principles and techniques of digital marketing strategies and analysis, skills that are developed both in the classroom, as well as through independent study and experience.
During this year, students are encouraged to develop research and study skills through self-evaluation. In addition, they will further improve their professional skills required in the workplace, and will be encouraged to increase their ability to cultivate intellectual and interpersonal skills, confidence and independence, for use in real situations.
Year III

Semester 1

  • Customer Acquisition Strategy
  • Digital Communications  Campaign Management
  • Digital Business Model Design
Year III

Semester 2

  • Conversion Marketing Management
  • Digital Communications Strategy
  • Digital Value Proposition Design
  • Digital Marketing Project
To gain access within the final year of the Bachelor program, students will have to meet the following criteria:
  • Hold the two intermediary certificates.
  • Complete the Career Portfolio with experience gathered so far.
  • Prove English proficiency of at least: IELTS 6.5 (or the equivalent score for TOEFL or Cambridge).
To graduate with a BA (Hons) in Digital Marketing Management, students will have to complete the following:
  • Complete all 120 credits.
  • Defend the Digital Marketing Project in front of the Dissertation Committee.